Think

Aware

Great

Smart

Quick

Think

Aware

Great

Smart

Quick

is elevating learning based on service and experience design principles

With a thorough understanding of customer and user experiences, we craft learner-centric, highly effective, and creatively engaging learning experiences for your teams, students, customers and partners.
Book a Meeting
keyboard_return

Craftco is a design and strategy company with an adaptive approach to problem solving.

• In number
Active Users
1.5M+
Completed Projects
50+
Years of operation
20+
Highlighted projects
Customer Experience - Mindset and design at TEDx Amsterdam Impact Program
Customer Experience - Mindset and design at TEDx Amsterdam Impact Program
Workshop design and facilitation
arrow_forward
Exploring gender bias in yourself and around you with the Argonauts
Exploring gender bias in yourself and around you with the Argonauts
Thought elevating session
arrow_forward
Service Design Management bootcamp design and facilitation at MadeFor
Service Design Management bootcamp design and facilitation at MadeFor
Commercial learning proposition design and delivery
arrow_forward
Change makers course for young girls at Project Fearless
Change makers course for young girls at Project Fearless
8-week learning program design and delivery
arrow_forward
Projects
From Doing to Done
Customer Experience Leadership course design
Customer Experience Leadership course design
Learning Experience Design for Women in CX Community
arrow_forward
Walking session design and delivery at the Women in CX annual conference
Walking session design and delivery at the Women in CX annual conference
Workshop design and facilitation
arrow_forward
Service Design Management bootcamp design and facilitation at MadeFor
Service Design Management bootcamp design and facilitation at MadeFor
Commercial learning proposition design and delivery
arrow_forward
Digital Product Management bootcamp design and facilitation at MadeFor
Digital Product Management bootcamp design and facilitation at MadeFor
Commercial learning proposition design and delivery
arrow_forward
Roadmap co-design session with key customers at Informa Markets
Roadmap co-design session with key customers at Informa Markets
Workshop design and facilitation
arrow_forward
Walking session design and delivery at the Women in CX annual conference
Walking session design and delivery at the Women in CX annual conference
Workshop design and facilitation
arrow_forward
Customer Experience mapping and operationalisation at the Argonauts
Customer Experience mapping and operationalisation at the Argonauts
Workshop design and facilitation
arrow_forward
Change makers course for young girls at Project Fearless
Change makers course for young girls at Project Fearless
8-week learning program design and delivery
arrow_forward
Is an imposter syndrome really a thing?
Is an imposter syndrome really a thing?
Keynotes
arrow_forward
Exploring gender bias in yourself and around you with the Argonauts
Exploring gender bias in yourself and around you with the Argonauts
Thought elevating session
arrow_forward
Monthly MadeFor Talks host
Monthly MadeFor Talks host
Facilitation and keynotes
arrow_forward
Gender equality in the international workplace context at the Baltic Business College
Gender equality in the international workplace context at the Baltic Business College
Keynote design and delivery
arrow_forward
Walking session design and delivery at the Women in CX annual conference
Walking session design and delivery at the Women in CX annual conference
Workshop design and facilitation
arrow_forward
Customer Experience - Mindset and design at TEDx Amsterdam Impact Program
Customer Experience - Mindset and design at TEDx Amsterdam Impact Program
Workshop design and facilitation
arrow_forward
Testimonials

"Agnese possesses the  ability to be valuable and impactful from conceptualisation all the way through to execution, and has the expertise, curiosity and creativity to get through each phase determined and effectively. "

Working with Agnese has been nothing short of an inspiring and educative period of time. I've had the pleasure of collaborating with Agnese on different types of learning experience design and CX projects, that focused on both end-to-end capability development as well as more objective-based learning interventions. Agnese possesses the  ability to be valuable and impactful from conceptualisation all the way through to execution and has the expertise, curiosity and creativity to get through each phase determined and effectively. This enables her to drive even the most complex pieces of work in fully outcome-driven experiences that are engaging, thought provoking and impactful. Loved it and highly recommend!

Barbara van der Linden

People and Change Lead
Veriteer

"As a Customer Experience expert she asked a lot of questions and really putting time and effort in getting to know her target audience. "

Working with Agnese had been very positive and educational. She is literally putting her expertise into practice. As a Customer Experience expert she asked a lot of questions and really putting time and effort in getting to know her target audience. This resulted in a custom made session that was highly effective, interesting and productive for the audience. A customer experience going good! Besides that, Agnese is able to think a long, out of the box and is not afraid to challenge the client or audience. You definitely feel inspired after talking to Agnese.

Babs van Houten

Program Manager of Impact Program
TedX Amsterdam

"She and her team are passionate about creating a new generation of professional learning and training."

Working with Agnese to create a new immersive learning experience has been like a breath of fresh air. She and her team are passionate about creating a new generation of professional learning and training. As a leader, she is confident in making decisions yet extremely open to ideas and feedback. A rare combo. Highly recommend working with her, you’ll always be learning!

Peter-Paul Oldenzeel

Innovation Strategy, Facilitator, Builder
Sprint Valley, Konfig, Nike

"She listens intently, asks good questions and translates this into concrete results and proposals."

I've had the honor to work with and for Agnese for more than a year. Agnese is a smart communications and channels professional. She listens intently, asks good questions, and translates them into concrete results and proposals. Agnese is good at being an intermediary between business and tech teams.

Samuel Driessen

Head of Global Commercial Digital Platforms and Operations
Teva Pharmaceuticals

"Agnese is a delight to work with. Entrepreneurial, calm in a storm, consistent, empathetic, and always moving forward. She is able to make incredible things happen with heaps of energy and amazing collaboration. I would work with her anytime!"

Entrepreneurial, calm in a storm, consistent, empathetic, and always moving forward.

Clara Llamas

Academic Director
IE School of Architecture and Design

"Agnese adeptly employs digital solutions to offer the audience a comprehensive understanding of the chosen topic."

Agnese Spona's collaboration with the audience is truly commendable, leveraging chat interactions and active engagement with young individuals as prerequisites for a successful presentation. Concurrently, Agnese adeptly employs digital solutions to offer the audience a comprehensive understanding of the chosen topic. The discussed lecture not only bolstered the confidence of the young attendees but also broadened their horizons. Whether a young person critically examines gender equality in the international business context post-lecture depends on their individual disposition, yet the opportunity for such reflection was certainly provided.

Liene Ulbina

Lecturer
College of Business Administration, Latvia

"Her framework and design was not only comprehensive but also inspiring, making me excited about crafting the content and modules."

Agnese is a highly skilled learning designer who brings a structured and logical approach to her work. When I was unsure about how to begin building our first member learning program, Agnese provided invaluable guidance that helped me navigate the process with confidence. Her framework and design was not only comprehensive but also inspiring, making me excited about crafting the content and modules. Moreover, Agnese ensured that we had everything we needed to hit the ground running, setting us up for success from the start. Working with her has been a great experience, and I look forward to collaborating with her again in the future.

Clare Muscutt

CEO & Founder
Women in CX, London, UK
Follow ness on Instagram
Projects
From Doing to Done
Customer Experience Leadership course design
Customer Experience Leadership course design
Learning Experience Design for Women in CX Community
arrow_forward
Is an imposter syndrome really a thing?
Is an imposter syndrome really a thing?
Keynotes
arrow_forward
Exploring gender bias in yourself and around you with the Argonauts
Exploring gender bias in yourself and around you with the Argonauts
Thought elevating session
arrow_forward
Monthly MadeFor Talks host
Monthly MadeFor Talks host
Facilitation and keynotes
arrow_forward
Gender equality in the international workplace context at the Baltic Business College
Gender equality in the international workplace context at the Baltic Business College
Keynote design and delivery
arrow_forward
Roadmap co-design session with key customers at Informa Markets
Roadmap co-design session with key customers at Informa Markets
Workshop design and facilitation
arrow_forward
Walking session design and delivery at the Women in CX annual conference
Walking session design and delivery at the Women in CX annual conference
Workshop design and facilitation
arrow_forward
Customer Experience mapping and operationalisation at the Argonauts
Customer Experience mapping and operationalisation at the Argonauts
Workshop design and facilitation
arrow_forward
Service Design Management bootcamp design and facilitation at MadeFor
Service Design Management bootcamp design and facilitation at MadeFor
Commercial learning proposition design and delivery
arrow_forward
Digital Product Management bootcamp design and facilitation at MadeFor
Digital Product Management bootcamp design and facilitation at MadeFor
Commercial learning proposition design and delivery
arrow_forward
Logiscool Netherlands
Logiscool Netherlands
Strategy and Proposition Design Advisor
arrow_forward
Change makers course for young girls at Project Fearless
Change makers course for young girls at Project Fearless
8-week learning program design and delivery
arrow_forward
Customer Experience - Mindset and design at TEDx Amsterdam Impact Program
Customer Experience - Mindset and design at TEDx Amsterdam Impact Program
Workshop design and facilitation
arrow_forward