Learning Experience Design
What is
Learning Experience Design
?
Learning experience design, a subdiscipline of service design and instructional design, encompasses much more than the moments spent in a classroom, using an educational app, or attending a webinar.
It considers the content and pedagogical method, but it also looks at technology, tools, the learner's setup, their needs and motivations, the onboarding process, the relevance, and many other aspects of learning experience.
Why
is it important?
Organisations spend over 400bn globally, and governments allocate substantial budgets to education. However, there is a crisis in education, encompassing 'what we learn', 'how we learn', and 'from whom we learn'. If you are investing in learning, it's essential to ensure that your investment yields the desired return and therefore requires fresh approach.
For whom
is this interesting?
For organisations that are investing in talent upskilling, reskilling, retention, and onboarding. This is equally important for those providing educational services, as they aim to increase graduation rates and ensure readiness for delivering future skills.
How
does ness approach this?
Ness uses a combination of design and systems thinking to envision the final learning experience. Although the choice of frameworks depends on the context, the process typically involves four core activities:
- Research - this includes surveys, interviews, and skills mapping, among others.
- Ideation - this involves generating and prioritising ideas, drafting programs, and developing concepts, among others.
- Prototyping - this includes designing the learning journey, prototyping the learning program, testing, outcome analysis, among others.
- Implementation - this includes devising an implementation plan, finalising the learning program design, and delivering the designed learning experience, among others.
What
are the desired outcomes?
To ensure that the effort you put into developing learning meets both your objectives and those of the learners.
Customer Experience Leadership course design
To empower the Women in CX community, we conducted member research analysis (focus groups, interviews, surveys) to design a unique, 12-week customer experience leadership course. This on-demand, cohort-based intensive course empowers you with essential knowledge, tools, and insights while facilitating meaningful peer connections for enhanced learning. Project outputs include a tailored learning design, full syllabus, and comprehensive support materials (commercial narrative, video scripts, etc.).
Walking session design and delivery at the Women in CX annual conference
At the Women in CX conference in London, I host an annual 'Walk and Connect' workshop. Each year, I curate a unique tour that enables participants to forge connections in a distinctive manner. In this engaging experience, attendees engage in one-on-one interactions, switch pairs, take a leisurely stroll through the city, uncover intriguing fun facts, and delve deeper into discussions surrounding the challenges and opportunities that women encounter in the workplace, with a specific focus on the realm of CX.
Service Design Management bootcamp design and facilitation at MadeFor
Building upon a precisely defined and developed learning design system, we curated the Service Design Bootcamp. This initiative is tailored to cultivate a unique skill set, fostering innovation within services while offering insights into its seamless integration within the organizational framework.
Digital Product Management bootcamp design and facilitation at MadeFor
Together with my team, we crafted a comprehensive learning framework and methodology to build Digital Product Manager capability, anchored in Agile working ceremonies. The immersive 8-week bootcamp unfolds a dynamic learning journey, seamlessly blending online and live sessions led by seasoned subject matter experts and facilitators.